It was the timeless simplicity of the traditional beach paddle that drove us to redefine the game as well as the paddle itself and celebrate it as a lifestyle sport and a stimulus for an active and happier life.
We draw inspiration from everywhere. The beach, the openness of the seas, proto-board culture, Cyprus, Malibu, Venice Beach, Miami’s Art Deco architecture, our childhood, waves, palm trees, The Beach Boys, 1970’s skate culture, road-trips, Portuguese tiles in Copacabana, tennis courts and retro surfboards are but a few of the things found on our inspiration board.
For all of us here at ACEPLAYMORE, life is about balance. We spend 12 hours in meetings on a Wednesday just so we can hit the surf on Thursday. We pile into the ACEPLAYMORE van and take our work to the beach with us on a Saturday. The life that we represent as a brand, is our authentic selves.