As a brand we know that our achievements depend chiefly, if not solely, on a community of like-minded individuals working together. Our community started as a few people who were on board with our vision, and is now slowly rippling its way globally.
For us it is an innate need to be part of the change we want to see in the world. We are socially responsible because we want to be, not because we have to be. We organize our ACEPLAYMORE Beach Clean-Ups because those beaches are our home. We use packaging that’s recyclable because we want to minimize our imprint on this beautiful planet; and when we can’t we make sure that it is put to good use as something else.
Over the past 2 years we have organised ACEPLAYMORE Beach Clean-Ups, which have been met with resounding success. We are constantly overwhelmed by the sheer amount of supporters and volunteers that get involved, as well as the mountains of trash we have collected. This project has grown rapidly and is very near and dear to our hearts, so in order to expand it further we have launched awareness initiative products with all profits going to environmental charities based on the beautiful island of Cyprus.
While we stay active within our community at home, we strive to send this ethos out into the rest of the world and pledge to continue and double down on our efforts to bring smiles to the faces of people around the globe. So far we have worked with The Rhea Foundation, a local NGO that has coordinators around the world. To date we have sent our ACEPLAYMORE beach paddle kits and t-shirts to children in Tanzania and Nepal, but we hope to expand the reach of this initiative with time.
We aim to continually improve our environmental impact and maintain a high level of social responsibility, and to keep this mindset at the forefront of our brand as we grow.